A regularly updated blog can bring a number of benefits to your small business. You will be able to communicate with clients and customers in a brand new way, attract a new customer base, turn leads into sales and conversions, and boost business in the process.
Some of the most successful companies in the world maintain popular blogs that are read by customers all around the world.
1. Promote your business brand by blogging about it
In today’s competitive marketplace, you need to get your name out there. One of the cheapest ways to advertise your business is by maintaining a blog.
You will be able to post regular updates about any company news or industry information you want your readers to know about.
One of the best ways to do this is to create original, interesting content that will make your readers come back for more.
2. Understand SEO principles
Posting regular updates to your blog can have a number of benefits when it comes to search engine optimization.
Innovative, unique articles with plenty of relevant content will often score well on search engine rankings, and this in turn can drive more readers to your pages.
A great way to create unique content is to update your blog with relevant news stories that pertain to your business.
For example, if you own a fitness center and want to attract new members, post stories about health and well-being on a regular basis, and then write unique articles about what your opinions are of the story.
3. Use images to lighten up your posts
They say an image speaks louder than a thousand words, and this age-old adage must be true.
Incorporating photos into the body of your blog posts will not only attract the attention of the reader, but could encourage them to come back.
Statistics show that pictures are shared 5 times more often than plain text or quotes.
Post bold and colorful images next time you decide to update your pages, or go one further and take your own photos of something that relates to the business.
You may want to show your readers an upcoming product that you are developing, or may want to post photos from a recent company event.
Be original and creative while using photos effectively can often turn leads into sales and conversions, maximizing business profits.
4. Post offers and promotions encouraging likes for your blog
Another great way how regular blog posts can boost business is to advertise offers and promotions in order to drum up interest in the company.
You may want to post information about 2 for 1 offers, or money-off vouchers on your blog, and then encourage people to share the links on social media.
Encourage your readers to like, comment on and even share your blog posts on their pages. You will be able to gauge the opinions of some of your most loyal customers, and this in turn could change the way you do business.
What about you? How do you boost your customers’ experience on your blog?