The Different Content Types to Purchase for Your Small Business

The Different Content Types to Purchase for Your Small Business

The goal of any small business is to grow, make more sales and remain sustainable in the long-term. This will entail trying to penetrate the market, keeping up with the competition, as well as marketing its goods and services. In the modern world, a business owner or entrepreneur has to make use of the internet. One of the most effective ways is through the use of content marketing. This is basically any written work published online or in print. Content which a business owner might purchase from a marketing agency include the following:   1. Keyword Based SEO Articles Articles based on the Keyword are amongst the most used. This content focuses on certain keywords which are related to the business. The article will discuss a given topic but will place special emphasis on some words, terminologies, products or services that a business deals with. For instance, a business dealing with a certain brand of a kitchen appliance may use articles reviewing the said item, discussing the features and benefits, as well as common use. There are several benefits of keyword based articles. These include improved ranking by search engines, market awareness, and also growing the customer base. A good article should be suitable for both a human audience as well as search engines.   2. Comprehensive Guides for Your Business Niche When looking for content for your business website or blog site, you may also opt for comprehensive guides. These are articles which are usually more complex than a plain keyword based SEO article and go into detail when discussing a certain topic. The article includes a step...
4 Tips to Effectively Boost Your Small Business with Blogging

4 Tips to Effectively Boost Your Small Business with Blogging

A regularly updated blog can bring a number of benefits to your small business. You will be able to communicate with clients and customers in a brand new way, attract a new customer base, turn leads into sales and conversions, and boost business in the process. Some of the most successful companies in the world maintain popular blogs that are read by customers all around the world. 1. Promote your business brand by blogging about it In today’s competitive marketplace, you need to get your name out there. One of the cheapest ways to advertise your business is by maintaining a blog. You will be able to post regular updates about any company news or industry information you want your readers to know about. One of the best ways to do this is to create original, interesting content that will make your readers come back for more. 2. Understand SEO principles Posting regular updates to your blog can have a number of benefits when it comes to search engine optimization. Innovative, unique articles with plenty of relevant content will often score well on search engine rankings, and this in turn can drive more readers to your pages. A great way to create unique content is to update your blog with relevant news stories that pertain to your business. For example, if you own a fitness center and want to attract new members, post stories about health and well-being on a regular basis, and then write unique articles about what your opinions are of the story. 3. Use images to lighten up your posts They say an image speaks louder...
Tips for Writing on Your Small Business Blog

Tips for Writing on Your Small Business Blog

Maintaining a small or mid-size business blog isn’t always easy, especially when it comes to writing new blog posts. You will need to come up with original and interesting content that will make your readers want to come back for more. Writing original content on a regular basis can help to build up a customer base, and inform clients about upcoming product launches, the goods and services you are promoting, and other company information, like moving to a new office or having a new employee. What you write about will depend on the nature of your business, but there are a few ideas you can employ that will drive more people to your pages, which in turn can have a positive effect on the entire company. 1. Keep your business blog original Lets start off with something more general that applies to all industries. Well, the first rule is to keep it fresh. Original content can be a great way to improve the ranking of your pages on search engine algorithms.     Google and other search engines favour delicious new content they’ve never heard about before. For you and your business, be it consulting, education or ecommerce, this means writing posts on a regular basis about your company and industry will yield you results. Like more leads, increased buyer traffic and growing opportunities in general. 2. Reflect current affairs in your industry niche One way to keep your blog up-to-date is to reflect news and current affairs that pertain to your business brand and industry. For example, if you own an online shop and a blog selling clothes, write about...
4 Reasons Why You Shouldn’t Be Writing Content For Your Small Business Yourself

4 Reasons Why You Shouldn’t Be Writing Content For Your Small Business Yourself

Because someone can write it for you. Why should you even think about doing it yourself? Period. End of blog post. But on a more serious note. Writing a blog can be extremely time-consuming, especially when there is strong demand for fresh and original content. And if one thing’s for sure it’s the raving desire for new information, so you either go with the flow or take the risk of customers losing interest in your brand. Also, when you run a small or medium-sized business, there are thousands of other tasks that you need to pay attention to, and you probably don’t have the time to commit to writing regular blog posts that will inform, entertain and carry forth the legacy of your brand. You’re probably too busy answering fan mail anyway. So, here are some reasons why you shouldn’t be writing content for your small business yourself. 1. More Time to Spend on Other Aspects of the Business The first reason is the most obvious one. Delegating blog-writing duties to a professional will instantly free up your time, allowing you to focus on other areas of the business. Maybe finally launching that product you’ve been working on for the past couple of months or simply taking a break from the daily hustle. At the same time you can rest assured to have delegated an area of your marketing efforts to professionals, who know their craft (provided you’ve chosen the good folks). And this is exactly why… 2. Professional blog writers will provide additional value to your business blog Professional content writers will employ a number of tactics in...
3 Reasons Why Your Small Business Needs a Blog

3 Reasons Why Your Small Business Needs a Blog

Blogging is becoming an increasingly popular way to connect with clients and customers, and drive more people to your site. You will be able to promote your goods and services, engage with your customer base, turn leads into sales, and maximize business profits. Simply put, a blog can provide everything a profitable business needs to grow and thrive (see Hubspot’s study). Even the big corporate players are starting to realize that millions put into costly TV and web ads are better spent investing in a quality blog. The big guys are doing it, so why aren’t you? Starting and maintaining a blog will have a plethora of positive effects on your company, and is a simple and easy way to share relevant information with your readers and customers. Here are just some of the reasons why your small business needs a blog. 1. Drum up more interest in your business brand A survey conducted by HubSpot revealed that 60% of businesses who used a blog attracted more customers, and it’s easy to see why. A blog can be updated whenever you want, continuously providing your audience with fresh content. Readers will be able to comment and share your content with their friends and family, or even post it on their social media profiles, exposing your posts to a potential worldwide audience! Now you can reach potential buyers that aren’t yet aware of your products. You will be able to keep customers informed about your most popular products and services, and can even use it as a marketing tool when launching a new product. EXAMPLE 2. Advertise offers and promotions...